Among companies whose marketing activities contribute to over half of the sales leads, 58% have adopted some type of marketing automation. According to a survey performed by Statista in 2018, 91% of users of marketing automation software report that technology is very important to their overall marketing success. Automated software can eliminate all of these hurdles associated with contacting your customers, giving you insights into what marketing activities are working and which ones could use some improvement. If you're trying to send an email through your own inbox, you won't know who has opened it or engaged with it. Putting together an online marketing campaign could take hours or even days, especially if you're combing through lists and manually inputting information to push it live. Without marketing software, owners of small businesses may not be able to reach their customers as easily or efficiently. Marketing software for small businesses is important for the following reasons: You can save time and resources by putting more of the marketing tasks you're handling into the software, rather than trying to handle the steps manually. By using this type of software, it becomes easier than ever to connect with clients in a more personal and targeted manner. Additional tools include those designed to execute email campaigns and manage time more efficiently. Marketing software programs can also provide insights into your business marketing activities through customized reporting. One of the most appealing aspects of marketing software is its ability to automate many of the processes that can take a lot of time, including lead generation, nurturing, and follow-up actions. In today's world, even a small business owner without a large marketing budget can generally afford a marketing software option that will include the tools needed to connect with current and potential customers in a personalized and logical way. In the past, advanced marketing tools were only available to large companies that had the budget to pay for them.
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December 2022
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